Load speed is an important aspect of a website.  The load speed is essentially how long it takes for your site to load.  Research has shown that most people are not happy waiting up to 3 seconds or more for a website to load, and will often navigate away from that site if it doesn’t load fast enough.  This is bad news if you have a slow loading site!  Think of all the customers you might miss out on.

One way to speed up your site is to reduce the number of high resolution or large sized images and videos on the site.  These can take a great deal of time to load fully and can really slow the site down.  Another thing you can do is set priorities for your site to load certain pages faster than others.  This can help get your site down below 2 seconds to load, which is the optimal speed.